In 2016, Allu was launched in Japan and has since become an international sensation in the buying and selling of pre-owned luxury items. Japan is known to the world as the experts in authenticating high-end luxury goods. Due to our Japanese heritage, we have deep expertise in the world of pre-owned luxury goods.
We source from a wide range of pre-owned luxury goods including handbags, high-class jewelry, and watches. With a vast selection of curated designer brands to choose from, Allu is the ultimate stop for buying and selling pre-owned luxury items. We aim to be a place where people can buy products knowing they are receiving the best value for their investment or encounter unique products that they would not normally see.
Here at Allu we are obsessed with the idea of providing perfect customer service. We pride ourselves on our connection with Omotenashi. Omotenashi is the reason why Japanese customer service stands out. “Omote” means public face and “Nashi” means nothing, the combination of which means transparency and honesty throughout your Allu experience from beginning to end.
Thus, we built our e-commerce platform, offering a seamless, smart-shopping experience. Browse and buy unique and attractive products, regardless of time or location. Or sell us your pre-loved items in a seamless transaction with assistance from a trained value designer.
All items are put through a multi step inspection process with rigorous guidelines by our team of authentication experts. Since our Japan headquarters were established in 2011 we have been buying and selling luxury goods globally making us one of the leading luxury resale providers in the world. It’s this expertise combined with our dedication to Omotenashi that creates a brand you can trust.
If you purchase an item and it is proven to not be authentic by a verified authenticator, upon return of the item Allu will honor a full refund.
Allu believes that fashion is meaningful and impactful. We champion a circular economy that not only extends the life of your pre-loved luxury goods but offers a sustainable way to shop. We demonstrate this with our sustainable packaging initiative through the exclusive use of biodegradable wrapping.
Reduce your fashion footprint through Allu’s circular resale programs.